“Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular of 2023. Currently, there are over 500 characters to choose from. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable.The collective toys have been seen all over TikTok and been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few. Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017. We participate in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows. Newsweek may earn a commission from links on this page, but we only recommend products we back. Aahs! The Ultimate Gift Store (in California, only).Luckily, the official Squishmallows website aggregated all of the stores throughout the U.S. If none of these retailers works out for you online, then check out your local toy store or one of the brick-and-mortar retailers that carry Squishmallows. As of this writing, the following Squishmallows are available at : 12-inch Yellow Chick, for $34.99 12-inch Purple Bunny Sequins, for $44.99 16-inch Blue Chick, for $30.99 20-inch Pink Bunnycorn, for $39.88 16-inch Austin the Avocado, for $19.97 8-inch Benny and Brina Bigfoot combo, for $79.99 16-inch Ashlyn the Cheetah Fairy, for $19.97 16-inch Courtney the Lavender Caticorn, for $19.97 12-inch Cali the Rainbow Caticorn, for $30 16-inch Tie-Dye Bunny, for $69.99 and 16-inch Pineapple, for $49.99. Squishmallows at Walmart are also selling like hotcakes so, like at all these other retailers, there is very limited stock. Where to buy squishmallows 10 This 8-inch Benny and Brina Bigfoot Squishmallow combo retails at Walmart for $79.99. retailers still have some Squishmallow characters available online. Squishmallows pretty much have exploded in popularity as the global coronavirus pandemic has loomed, so for the past year or so, these mushy plushes have been flying off the physical and cyber shelves of retailers everywhere.īut before you start feeling like Arnold Schwarzenegger in that holiday movie about the super popular Turbo-Man toy ( Jingle All the Way, is it?), you're in luck. Some of the most popular Squishmallows-besides the aforementioned Baby Yoda-include Bigfoot, Shiba Inu, Pegasus, Bunnycorn, and both cows, Belana and Connor (but make sure you get a real cow because according to Reddit, there's a debate over whether the pink Jenny the Cow is a fake or authentic Squishmallow). Dolls, Pokémon, or even TY Beanie Babies, kids feel the need to collect them all. It's a big part of the appeal factor here. They're softer and squishier than even a marshmallow! Get ready, parents: If your children aren't already obsessed, it's coming.Įach Squishmallow is a character or animal-and yes, there are Disney-themed ones, including the ever-popular Baby Yoda Squishmallow-with its own identity on the tag. (Side note: What ever happened to those?) A kid joins the "Squishmallow Squad" once they start their collection. Half character plush (with simple, but super cute facial features) and half ultra-huggable pillow, Squishmallows are comparable to say, Disney's Tsum Tsums. Squishmallows are the "hot new thing" in toys right now, but ultimately, they're more plush than imaginative play toy. Not sure where to start? Consider this your guide to locations where Squishmallows are still available. Though the demand of Squishmallows has their populations dwindling at retailers everywhere, there's still hope to find Squishmallows in stores and online. Why? Because these super soft plush pillows (which also just so happen to have adorable little faces) are selling out everywhere.ĭon't panic, parents-even if your little one is looking at you with pleading eyes, ready to shed tears any second. If you're a parent of a young child or toddler right now, you're likely breaking a sweat hopping from mall to mall, searching for a Squishmallow. Only Squishmallows are a "toy" of a different breed. Squishmallows are the latest obsession among kids à la the Squishies and L.O.L.
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